The term”swipe file” is often used related to copywriting and advertising. (At least that is my knowledge of it probably more uses I don’t know about) It is when you see an idea, for example a great design and copy for an ad, you cut it out and file it.
You then refer to that file when you are looking for ideas to create your own design or copy. The idea is nothing is really new these days. The ideas stimulate your own brain cells into action and you may borrow the colors or wording and add your own special touch.
When it comes to blogging you might see a post like, “7 Ways To Pump Up Your Blogging” . Now, clearly this is a motivational post so you might say “I’ve got it, I will do a post called, “7 Ways to Put the ” B” Back into Your Blogging.”
Ok, that does it for the introduction, I want to share with you a really great post on using swipe files by signing up to a Google RSS reader.
Please enjoy and not only post a comment on this bloggers site but drop one here also. Remember, the more comments, the more links back to your site.
Swipe files are great. It’s one of the first things I teach coaching clients who are just getting started – browse other sites and blogs from the same market you are in and put everything that catches your eye and excites you in a file. Then you can look back at it later for ideas for your own site.
Thanks for helping explain what they are and a great way tto use them.
Thanks much, would enjoy a guest post from you on the topic. Just email it to me