This is the final installment of the Top Ten Reasons to Manage Your Own Website and Blog Sites!
Reason 1 – Saving Money on Your Monthly Online Budget
By Toolie
Now we’re down to the number 1 reason to manage your websites and
blogs: money. It’s simply less expensive to learn how to handle most
website and blog tasks than it is to pay someone to do them for you.
The most obvious cost to your business is any ongoing website or blog
maintenance you’re paying to a web designer. I’ve heard from clients
that they’ve spent anywhere from $75 to $600 a month on maintenance.
The difference in pricing is related to the amount of work done in
those contracts.
• A $75 a month charge included 1 major update a month, in this case,
my speakers association chapter adding their monthly meeting to the
site.
• The $600/month charge was for website hosting, maintenance, and
keyword optimization; that’s what my dentist pays to maintain his page
1 Google status in his geographic area.
I hope your webmaster costs are either zero or somewhere between those
two numbers!
What other costs might there be? Well, you remember the true story of
my client whose website was shut down by a disgruntled team member,
yes? She directly lost revenue because her website wasn’t available.
It would have been difficult on short notice for her to replace the
site she had planned, but if she’d had control of her domain, she
could have pointed it to an alternate site until things were resolved.
What about creating opportunities BECAUSE you have HTML and CSS
skills? The Internet likes speed! Being able to come up with a custom
page on your website or blog that specifically addresses a new
opportunity provides a huge advantage over your competitors who can’t
or don’t provide such targeted information.
In fact, imagine being able to send to a prospect in email the URL of
a specially created web page on your website. Wouldn’t you sit up and
take notice if I said I have a message just for you at such-and-such
a page? With a simple tool, I created custom pages with individual
names on them for the folks on my mailing list, using a simple HTML
page and a tool that merges names into those web pages. Like so many
other highly-targeted messages, custom web pages have a big impact.
And this technique is easy and inexpensive to do.
So with basic HTML and CSS skills, you can not only save maintenance
costs, you can create opportunities for new business in targeted,
memorable ways. I hope by now that you’re all out of excuses now for
putting off earning something that can make you money.
It’s time! The product is now available for purchase. There’s no time
like the beginning of a new year to make a difference in your business
by learning HTML and CSS. Head on over to
http://www.ICanFixMyWebsite.com and get all the details of this
program. I look forward to working with you in our coaching sessions,
and getting 2010 off to a great start.
You can choose to have $10 of the product price donated to the Red
Cross for Disaster Relief to Haiti. Just choose Yes on the Order Form
(near the bottom), and I’ll take care of the rest. — Toolie
The “I Can Fix My Website” program is up and running! Get your copy
right now at http://www.ICanFixMyWebsite.com.
Toolie®
Tags: blogging, blogs, css, html, I can fix my own website, relief to Haiti, website design
