You can get a FREE SEO kit from Hubspot. Okay, just a reminder, SEO means Search Engine Optimization.
Below is an excerpt from their website:
HubSpot’s free Social Media Marketing Kit gives you the tips and tricks you need to harness the power of the social mediasphere – facebook, digg, del.icio.us, twitter, and many others – to get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself as an expert in your field. Learn:
-Why social media is important for your business
-How to start engaging in social media to reach customers and the media
-What and how to measure results from your social media marketing efforts