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How To Get Dynamic Traffic To Your Blog Pt. 1

This entry is part 1 of 3 in the series How To Get Dynamic Traffic To Your Blog

Enjoy this powerful series by Guest Blogger Ron Whitaker

Keyboard

Image courtesy of winnond/FreeDigitalPhotos.net

OK, folks, history lesson time!

Back in the 1800s American humorist Josh Billings made the following famous quote (actually, a little rhyme!): “I hate to be a kicker, I always long for peace,  but the wheel that does the squeaking is the one that gets the grease.

Just FYI, in the 1800s, the word “kicker” meant someone who was a constant complainer.

Now, I’m not saying that all of you are complainers, but if you’re a blogger who is frustrated with a lack of traffic to your blog, you just might be a kicker! (Wow! That was so Jeff Foxworthy!)

OK, so let’s learn how to be the squeaky wheel when it comes to our blogs and getting better traffic.

In this blog post, I’m going to show you the basics of how to improve your ability to get found in the search engines using keywords and phrases.

In Part 2, we’ll discuss “where” to include those keywords.

Then in Part 3 we’ll learn some strategies [guest posting, guest commenting, link building] to get your blog in front of larger audiences.

How I Learned About All This Blogging Stuff

Back in early 2009, when I was a caregiver for my mother, I decided that at some point I wanted to start and run my own website. Now, I had a lot of web design experience, having been a web designer since 1996.

I didn’t know what type of website I was going to launch, or what my service or product would be, but I knew I wanted to start my own website at some point down the road.

Fortunately, I had a good friend, Darrell, who had a lot of experience starting and running websites.

One day, as I was speaking to him about my desire to start my own website, he told me that I would need to do SEO.

What’s SEO, I asked?

Searching Engine Optimization.

What’s that?

He explained that it included certain steps you take so that when someone was searching for a particular keyword or keyphrase, your website would rank highly in search engines, such as Google.

I suddenly realized that I had a lot of studying and learning to do before I even thought of moving forward with my venture!

So, I began studying.

And studying.

And studying…

…my brains out!

As I began studying the topic of SEO, I learned that you need to do something called “keyword research” and then implement those keywords into your content.

That’s the start of how to get traffic to your blog!

But there’s more!

What are keywords and how do I implement them in my blog posts?

Good question!

If you and I were having a conversation, and I was telling you about my trip to Flagstaff (Arizona), I would mention things like Flagstaff, Arizona, Northern Arizona, Northern Arizona University, the Arboretum at Flagstaff, the Museum of Northern Arizona, etc.

You wouldn’t hear me mention terms like Paris, Eiffel Tower, Wall of Berlin, Germany or the Louvre.

Those terms simply have nothing to do with Flagstaff!

So it is with our blog posts.

We need to focus on one (maybe two) ideas in each post.

And those ideas are communicated through words.

And we focus those ideas through what are known as keywords.

That way readers, as well as search engines like Google, know what the blog post’s focus is.

Starting a keyword research campaign

So, how do you get started?

Well, before writing a blog post, or even before launching your website, determine what the focus of the website or blog post will be.

Think about what words or phrases someone would use in a search engine that would lead someone to your site or blog post.

For example, when I started my website, a venue for baby boomers to list and sell “stuff” as they downsize, I considered words and phrases that people would enter into a search engine.

Woman sitting at computer

Image courtesy of stockimages / FreeDigitalPhotos.net

Phrases like “baby boomers,” “buy and sell,” and “selling stuff” came to mind.

Just as a tip, come up with longer worded phrases, as opposed to single word keywords.

Why?

As another example, if I have a website that sells t-shirts, trying to get the search engines to rank highly for the word “t-shirt” is going to be difficult.

First, it’s too broad of a term.

Second, it’ll be way too competitive.

Instead, consider a phrase like “red polo t-shirts.”

It’ll be less competitive and probably will be easier to rank in the search engines.

How do I know if anyone’s even searching on that phrase?

That’s where some online tools come in handy.

Once you’ve made a list of all the keyword phrases you can think of, take them to an online keyword research tool.

What’s that?

Keyword research tools show you how many people are searching for that word or phrase in search engines, as well as how competitive that keyword is. By competitive, I mean how many other websites are already using and ranking for that particular keyword.

Google offers a great keyword research tool. And best of all, it’s free!

You can find the Google keyword research tool by clicking this link.

Google Keyword Research Tool

Once you arrive at the keyword research tool page, simply enter your keyword into the “Word or phrase” box.

After you click the Search button, a list appears below, showing keyphrases based on your “seed” keyword.

The Competition column shows how competitive that keyword will be to rank for.

The Global Monthly Searches column shows the amount of searches performed worldwide on that keyword or keyphrase.

Google Keyword Research Tool Results

The Local Monthly Searches column shows the amount of searches performed locally on that keyword or keyphrase. Locally is based on the country you chose in the Advanced Options and Filters section above. The default is United States.

Google’s keyword research tool is a great free tool. There are also keyword research tools that come with a fee.

One of the best ones out there, and the one I use, is called Market Samurai. It’s an excellent tool, relatively inexpensive, that will definitely help you get laser focused with your keyword research.

The owners of Market Samurai also provide excellent training videos as well to help you get started with using their product.

Summary

If you’ve ever wondered how to get traffic to your blog, the foundation lies in the keywords you use.

In this post we learned that keywords are essential to showing viewers the focus of our websites and blog posts.

We learned that to focus a blog post on a particular topic, we need to discover which keywords will be the best, yet not too competitive, to include in a post.

We also learned that there are some excellent tools out there, such as Google’s Keyword Research tool, and Market Samurai, that can make the process of discovering quality keywords easier.

So, where do we go once we’ve discovered a keyword or phrase that we want to use in a blog post?

That’s next week’s topic.

Stay tuned!

Are You Blogging for Business Yet? If Yes, Do You Have a Plan? If No Still Read So You Can Say YES

I was on my way to a meeting and just read this blog post by a super Boomer Business Blogger Sharon Ffrench McMillan.

This blog post will not only motivate you but coach you and make you accountable for developing/nurturing your business blog. Pay close attention to the link to another dynamic post that will give you dynamic tips for building your list.

So please, take a f ew minutes while you sip your green tea, camomile, or super coffee and read Blogging for Business It Works!

 

When Baby Boomers Blog is it Just a Lot of BLAH, BLAH BLAH?

When Baby Boomers blog is it just a lot of BLAH, BLAH, BLAH? I say YES!!!

Look at my mnemonic for BLAH and let me know what you think.

B-Business

Many baby boomers I know blog about some aspect of their business. They share their success, failures and visions. Some may think that baby boomers are too old to think about new business goals or even starting a new business. But when I think about people like Dave Thomas, The Colonial of Kentucky Fried Chicken many online entrepreneurs I am convinced that age really is just a number.

L-Loves

Baby boomers often blog about their many “loves”. Their love of gardening, love of people, love of grandchildren, love, love, love.  I Love reading blogs that target a passion that oozes with creativity and charm. These blogs are often uninhibited and can touch every emotion we have. They also just make you feel good.

A-Action

Many baby boomers were involved in social action activities that reflected their convictions and beliefs. Today there are baby boomers  who blog with the purpose of moving us to social involvement beyond a passive philosophical discussion. These are powerful blogs that are infused with the momentum that social media platforms can provide.

H-Help

Do you want more resources on caregiving? Boomer blogs can help. Do you want to know how to navigate a job search after 50? Boomer Blogs can help. Do you want to know how to blog? Boomer blogs can help.

I find that baby boomer blogging is providing an almost infinite source of resources. Why? Because we just love to HELP.

So where does your blogging fit in the BLAH, BLAH, BLAH?

 

Are You on WordPress.com and Want to Add a Registration/RSVP Contact Form?

I just posted about a creative way a Non-Profit organization used their WordPress.com blog to get registrations for a webinar. It is so cool. Of course if you are on WordPress.org you can use a plug in like Event Registar or RSVP Maker. I know there are others and feel free to share them.

Meanwhile check out the post on adding a RSVP contact form to your WordPress.com blog platform.

Pinterest, Blogging and Baby Boomers is it Booming?-10 Pinterest Baby Boomer Boards

This entry is part 2 of 2 in the series Pinterest, Blogging and Baby Boomer Blogging is it Booming?

Many Baby Boomers Collect Coins

Yes, there are Pinterest Boards that focus on Baby Boomers and their many interests. ! I have a listed 10 of them below. I know there are more.  Many of the boards focus on baby boomer issues , hobbies plus more. But the board may not be named “baby boomer.” For example, I have a board just on African American Coins.  Whereas, this Pinterest board is by a baby boomer it does not contain the words “baby boomer.”

Please, please if you have a board on Pinterest that focuses on an area of interest to baby boomers please share it so we can follow.  Also, consider naming some of your boards with the key words “baby boomer.”

So, take a few minutes and visit boards  below. Don’t worry you can still view them even if you do not have an account. But if you want to get started with and account let me know and I will send you an invite. I just need your email address. Enjoy!

1. Baby Boomers by Bartosz Sokolinski

2. Boomer Road Trip by Beverly Mahone

3. Baby  Boomers by Pamela McGrath-Solomon

4. Baby Boomer Collectibles by Rosemary Horner

5. Boomerinas  by Tina Gregoire

6. Healthy Lifestyle for Baby Boomers & Senior Citizens


7. Social Media for Older Adults by Klaudia Jurewicz

8. Baby Boomer Academy by Gary Flater

9. Baby Boomers by Coach Sue

10.Baby Boomers Info-NSC 8420

Pinterest, Blogging and Baby Boomers is it Booming?

This entry is part 1 of 2 in the series Pinterest, Blogging and Baby Boomer Blogging is it Booming?

Is Pinterest a booming social media site? Are baby boomers using Pinterest? Are baby boomer bloggers using  Pinterest? How are baby boomers and baby boomer bloggers using it? Well I have decided to explore these questions with this series of posts. Isn’t that what we baby boomers do so well?

A recent article on a marketing blog shows some of the traffic stats on Pinterest and predict that it only going to go higher. Read the article on Marketing Proofs published today!

Personally, I have decided to go deeper into my study of Pinterest.  Although I started an account and my hubby has to, I am exploring how others set up their boards and the kinds of things they pin. (Be sure to let us know if you are on Pinterest so we can follow.)

Ignite an excellent social media site in January provided a nice demographic breakdown of those pinning in Pinterest. They noted that many baby  boomers are, like others, pinning home improvement, craft and travel ideas. Read Ignite’s post.

From my preliminary work on Pinterest I am captivated by how many baby boomer and blogging boards on Pinterest. As a result I am not only having fun but fun learning. So, in the next couple of postings I will share some of the boards and pins I have found that are by or about baby boomers on Pinterest.

Meanwhile, those of you who are thinking about jumping into the sea of Pinterest but need to know the basics. I have a book I am currently reading that I am finding super helpful. If any  of you have other teaching aids and e-books on Pinterest please leave them in the comments.

Now if you want to get deeper into the marketing aspects you might want to read this one the book listed below by the same author. Actually, I am going to order it after I finish writing this post.

 

 

 

 

Does Google Think Your Blog Posts Are Too Spammy?

How do you know if your blog posts are too spammy? Recent someone sent me an article that addresses this issue.  I think that we must stay current because many things we may have done in the past with keywords may not work well with the Google rules today. Be sure to read the sample article in the post that makes a clear case against putting links in your posts that are not relevant, plus more insights.

Anyway, read this article about the Google Penalty for Over Optimization.

Note: The material in the article after the first two paragraphs is an example of a spammy post. Don’t feel bad if you need to read the article again to dissect it. Ask any questions or make any clarifying comments by clicking on the comment button after the post.

Turn Your RSS Feeds into Emails? Duh? What’s RSS?

Can you turn your RSS feeds into emails? Ok, first let’s get past that funny term called RSS which means Real Simple Syndication and not Real Safe Soups.

A really good tutorial on RSS

Here is a tutorial I found on RSS that might help those of you who may not be comfortable with it yet. Click this link for a good explanation of RSS.

Also, check out older posts on this site on RSS. Here is a vintage post on RSS.

And finally, check out the video below on how to move your RSS into emails.

Simple RSS to Email by AWeber Communications

We’ve Come a Long Way Baby Boomers-Social Media Has Replaced the Water Cooler?

betty-at-water-cooler.jpg

Has social media replaced the water cooler? Some of you remember the live chats during the breaks in your work day? Many of us are working alone at our computers. When we have to ask questions we will check with an online friend or group. For example, I do Ebay, Amazon, Etsy and working on more. There are groups on Facebook, LinkedIn and others that offer support from others.  For example I have a piece of “possible Jade sculpture” that I picked up at a yard sale I posted a picture of it in one of my groups for feedback before I listed it.

Moments before I created this post I saw a posting on Facebook from an online friend, who I have never met in person, has had quite an influence on my blogging over the years. Her name is Beverly Mahone.  She is a baby boomer who has helped to unite other baby boomer women online. Recently she shared her new book with her online friends and even had a free download.

Now, you have to know that Beverly will not just promote her book but because she shares her skills she will provide information on HOW she promoted it because she is also a extraordinary journalist. She has created online communities for other women to share their expertise.

When I took a break from working this morning I saw an answer from another online couple to a question I had about Pinterest. This generous couple, Wesley N Laurlee saw one of my “pins” to an Ebay listing on Facebook and instant messaged me with some tips.

Now there are many other baby boomers that are “struttin” their stuff online. They are not just doing mindless gossip but sharing tips, expertise, help with caregiving plus more. We have come a long way baby boomers from that water cooler.

What are you doing online that you used to do around the water cooler?

New Blogger? Returning Blogger? Now is the Time to Work on Muscle Memory

blogging muscle memory

The other day an exercise teacher told the class that we would develop muscle memory if we kept repeating certain exercises. My question was “What if your muscles get dementia. But what she said made sense and I have started sharing that concept in my blogging classes. The more you blog the more you really do remember and can blog faster with less pain.

Try it. Set a goal today to create at least seven (7) blog posts in the next five (5) days. You can send me the links, if you wish, and I will visit. That helps to increase my comment memory. (smile)

Take care