When was the last time you went to Google’s blogsearch engine and just observe the varied blog platforms? Each one is different and can have more or less functionality. Yet, sometimes that does not seem to matter when you are just gleaning the impact of the message.
I just did a post looking at the 10 blogs by baby boomer women which made you feel good to be a baby boomer woman. While composing the post I realized the different blog platforms. Yet, my focus was on the category I had chosen.
For example, if the site ends in .blogspot.com then it is a site hosted by Blogger.com. If it is .wordpress.com, it is hosted by WordPress.com.
You can dissect each one for good and bad structure, etc, but the bottom line is always, to me, the MESSAGE.
So, regardless of the platform you have chosen be sure that the message is understood by your audience. Does that make sense?