Hi, I am in space now at Google Labs. Today I am exploring Google Trends.

I thought that Wikepedia did a great job providing a summary of this application. Call it my Spock consult which says:

Google Trends shows how often a particular search term is entered relative the total search volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time (starting from some time in 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally.^[1] Below the main graph, popularity is broken down by region, city and language. It is possible to refine the main graph by region and time period.

Google Trends also allows the user to compare the volume of searches between two or more terms. An additional feature of Google Trends is in its ability to show news related to the search term overlaid on the chart showing how new events affect search popularity.

How Did I Use It?

I just started a new site called Baby Boomer Pocket Change. I am learning about coin collection and decided to post information as I learn. So I went to Google Trends to see what has been in the news since 2004. Also, to see which state had more searches for the term.

I posted an article, from on of the citations, on the site on determining the value of the coins. I will return to because I find this to be an invaluable resource for marketing and content research. So, I can’t wait to search for other trends. Give it a try. Key in your niche term or interest and see what happens.

If you don’t have a free google account please get one. Then you will have access to the google labs. If anyone needs a video on this or want me to walk you through in give a shout out.

In addition, someone reading this has been there and done that so please share.

Next Stop will save you money this year!