I really enjoyed reading this article about Search Engine Optimization strategies that got JC Penny at the top of the Google search for certain keywords. But what happened to make them plunge to a low placement. Was it White or Black Hat techniques?

Ok, some of you are wondering what the difference is between the two. Well, I will tell you that it has nothing at all to do with race. But everything to do with the stuff you can or or should not do that can get you in trouble with Google.

So, take a few minutes to read this really engaging blog post by the New York Times.