Many of you already know about niche blogging. It is when you decide ahead of time what you are going to blog about. Except with niche blogging it is very focused on one topic. For example, if you are going to blog about blogging that is a broad niche. But if you narrow it to blogging for money then you are blogging about that niche.
I teach folks in my blogging class to take a good amount of time deciding on the area they are going to blog about. It is much like setting a goal. You try to be as specific as possible and refer to it often to see if you are on target.
This morning I read an article about niche marketing that had a very interesting perspective. These marketing gurus felt that you should go broad then narrow when deciding on a niche. For example, if you are thinking about blogging on gardening then you would search on the word gardening with different variations. They could include “rose gardening” “winter gardening” etc.
The key point the article made was to look at the word “gardening” and start with that then go deeper. My summary “go wide then deep and decide.”
I strongly suggest using the free Google keyword tool. When you want to do more extensive searches you can pay for a tool. But right now just go to Google and in the search box key in the words “Google keyword tool”.
The other thing it shows are the keywords “tags” you can use when you produce a blog post.If you are on a WordPress platform, there is a section on the dashboard that always allows you to key in tags. That is the same thing as keywords. The more relevant they are to your post the better.
The cool thing about us baby boomers is that we have a broad area of interests based on our broad area of expertise and experience. That can make for some great blogging. What do you think?
If you want me to do a tutorial on using the free keyword tool with some pictures let me know.