This is the 3rd post in a series by Guest Blogger Ron Whitaker
Well, friends, we’ve reached the end…the end of my little series, that is.
In Part 1, I discussed the importance of keyword research before writing and publishing a blog post.
In Part 2, I provided some best practices on where to include those keywords in your blog posts.
Now, in Part 3, I’ll provide some tips that I’ve learned over the past few months about how to drive traffic to your website once you’ve completed the above steps.
But first, a question?
Were you popular in high school?
Were you the popular cheerleader or jock who everyone wanted to hang out with? You know, the one who got invited to every party and activity?
If you were, I envy you!
Granted, I had friends, but definitely didn’t fall within the cool crowd.
But that was then…and we’re in a new age: the Internet age! And the good news is, the game’s changed!
So today, I’m going to show everyone who reads this post how they can be cool and popular online.
Is it easy?
No. It WILL take work, but it’s doable! And the rewards can be fantastic!
What does being popular have to do with driving traffic to my blog?
Let’s delve into that topic with another question:
Thinking back to those popular kids in high school, how did you know they were popular?
Maybe they were nice?
Maybe they dressed in the coolest, hippest fashion of the time?
Maybe they knew all the words to the latest popular songs?
What exactly did they do or say that clued you in that they were popular?
Perhaps the famous quote by John Kuebler will provide a hint: Show me your friends and I will show you your future.
The playwright Euripides also provides a clue: Every man is like the company he is wont to keep.
Thinking back to the question above—how did you know they were popular?—the obvious answer to tell that those kids were popular was by the quantity of friends they surrounded themselves with.
So, there it is in a nutshell. They had friends. And lots of them!
But what does that have to do with driving traffic to your website?
How to be popular on the Internet
Well, if you want to get traffic to your website, you’ve got to be popular on the web!
Just like in high school, you knew the popular kids were popular by the number of friends they had, the same principle applies to the Internet!
Here’s the secret: search engines like Google recognize how “popular” your website is by the number of links from other websites that point to your website.
Show me a website that ranks high for a particular keyword in Google, and I can pretty much guarantee that that site has a fairly high number of links, also known as backlinks, pointing back to it from other websites from around the virtual world.
Great! I wanna be popular on the web and get links pointing back to my website. How do I do it?
There are many ways.
I’m going to focus on two in this post:
- Guest blog posting
- Blog commenting
Guest Blog Posting
So, what’s guest blog posting?
Well, it’s what I’m doing here! I don’t own Blogging for Boomers, Rosie does!
Though my website lies elsewhere in the virtual world, Rosie was kind enough to invite me to come on over here and do a series of guest posts.
What does guest blog posting do?
Guest posting allows you to build relationships around the web. (Hint: make friends! The more you have, the more popular you become!)
Also, when you guest post on another blog, it allows you to create a link or two back to your own website.
How do you find blogs for guest posting?
As an example, say you have a budding blog centered around the topic of vintage auto restoration.
Head over to Google and perform a search like the following:
Auto restoration “write for us.”
What does this search operator do?
It returns websites centered around auto restoration and that allow guest bloggers to post on their blogs (hence “write for us”).
Here are some other searches you can use to find blogs that allow guest bloggers on their sites. We’re still using our example of auto restoration as your business. You can replace “auto restoration” with keywords that are related to your own blog.
- Auto restoration “guest post”
- Auto restoration “guest blogger”
- Auto restoration “submit an article”
- Auto restoration “submit a blog post”
Those ought to get you started!
And here’s a hint, when you provide a blog post for another site, make sure it’s your best stuff! Show the world what you know about your topic! Sock it to ‘em!
You’ll make new friends along the way (becoming popular!), you’ll build credibility with a new audience, and you’ll get a sweet link (or two) back to your own blog.
What’s blog commenting?
Actually, I feel another story coming on!
Once upon a time there was a new website owner/blogger who wanted to start making friends around the webosphere.
He started commenting on blogs that were related to his own website, and who had audiences he was trying to reach as well.
One day he left a comment on a blog about blogging for boomers. Someone named Rosie noticed, replied to his comment, and invited him to post a blog series on her website.
And it all started with commenting on a blog!
Commenting on blogs simply means finding those blogs that are centered around topics similar to yours and then visiting them and posting comments at the end of posts.
It’s that simple, but I have a STRONG word of caution.
The first rule of commenting is when guest commenting make sure you enter “quality” comments.
Do NOT, under any circumstance, simply write “Nice post. Thanks.”
Just don’t go there!
When commenting, make sure your comments are heartfelt and really provide VALUE to the comments section. Provide a comment that offers a new point of view, or affirms through your experiences how you relate to the points that were made by the author.
In other words, provide quality comments.
You never know what might happen. You just may receive an invitation to guest post on that blog.