Recently I sent an email to a fellow boomer blogger and raved about their Google Page Rank, Alexa rank and suggested using Textlink Ads. I got an email back saying thanks but it was all gooogly gook.

Shame  on me, Ms. Communication Expert, Trainer, Presentation skills expert and baby boomer to do something so stupid.

So,  to all my readers I now ask for your forgiveness when I have just threw out terms without defining them.

So, I would like to begin by defining the terms Google Page Rank, Alexa Rank and TextLink Ads. I promise to make this painless.

Google Page Rank:

Google gives a numeric value from 0-10 for each webpage on the Internet. This rank tells you how important Google thinks your site is to them. This numeric value is complicated and you math genius should explore this in more depth.
Now, I have downloaded a free page rank tool and placed it on my tool bar. Hence, whenever I am at a site I can see what rank it has according to Google. If you want to place one on your tool bar you can by just putting the term “Google Page Rank Toolbar” into ____(You are correct, place it into Google.)
If you don’t want to put the tool bar on your site there are sites that will allow you to key in the url and get the page rank for any site.

Alexa Rank

 According to Wikipedia, Alexa ranks sites based on tracking information of users of its Alexa Toolbar for Internet Explorer and from integrated sidebars in Mozilla and Netscape.

They went through a complete overhaul in March of this year(2009) and added some really cool features. For example,  you can go do a review of a site and then post it directly on your Facebook page.  Go give it a try while you see what rank they have given your site.

With Alexa you want the lowest rank you can get. But, note that they have big time competitors. There are other companies that rank your site also like  Adgooroo-really great if your are a search marketer doing serious affiliate marketing, plus more.

 Compete.com-visit and key in  at least 2 other sites to compare with your competition.

 ComScore-Another awesome site for serious search marketers plus more

 Hitwise-All I can say is take the tour!

 Netcraft-Ok I confess I enjoyed keying in sites to see what host they were using. But there is a great about of information on this site and tools you can use.

You can start by visiting each site and learning from their blogs.

Finally, there is Textlinkads. I have their ads on two of my blogs and make money from them. That makes me one of their publishers.

Who are they? Well this is from their About page.

Located in New York City, Text Link Ads is the premier targeted traffic and link popularity ad firm. We specialize in placing static html links on high quality, high traffic web properties. Our clients have seen a dramatic increase in targeted traffic, brand exposure, and organic search engine rankings with our service. We currently work with a wide range of clients from Fortune 500 firms to individual website owners.

I have had a good working relationship with them and they make their payouts to my PayPal account every month.

You can click on the graphic below if you want to get started for yourself.  Was this clear, what did I miss?